Wednesday, September 20, 2006


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Listerine in Philippines With Celebrities?

Listerine in Philippines With Celebrities?

It sounds like a crazy headline doesn't it. Well imagine my suprise when I read the article below. I found it yesterday as story from the Manila Standard Today. Wow! I wonder if celebrities hear would go for such?

The point is that Listerine has shown to be a great money maker for it creator, but not such a great product to fight bad breath. I guess the only way to keep pushing it is to use celebrities!

If you are interested in finding out what has worked for me in the past, click here and to to Bad Breath Products on my website www.Cure-BadBreath.com. Trust me, I only post products that work!

Here is the article from the Manila Standard Today by By Isah V. Red

Celebrities need mouthwash daily

A celebrity with bad breath… that’s a big turn off. So, celebrities should be conscious of how they smell.

Sports idol-turned commercial endorser Vince Hizon and his sportscaster/wife, Patricia Bermudez, television host Paolo Abrera and theater actress/VJ Karel Marquez have one thing in common: They have all been using Listerine for their daily oral hygiene. And because they trust Listerine, they have all agreed to be part of Listerine’s ‘‘Mission to Mouth.’’

Paolo quips: “It is very important to feel good all the time. The key word is confidence. If you are not confident it sort of shows on the outside.”

Karel agrees: “As celebrities, we are always in the public eye. Reporters hound us for interviews. People look up to us as role models—myself being a theater actress and a VJ, image is very, very important.’’

“And we need to protect our image by staying healthy and fit. One lapse and we’re out of the biz. You probably wouldn’t write good articles about a celebrity with bad breath. That’s a matter best taken up in the blind items,” adds Paolo.

To Vince, however, proper oral hygiene is more than just a matter of image. “Being healthy means looking good outside and feeling great inside. Oral hygiene should not be neglected, since poor oral health may lead to other diseases. The best way of preventing plaque, gingivitis and bad breath is to have a good defense. With complete oral hygiene regimen, which includes a strong and effective mouthwash, you’ve got things covered.”

Patricia connects the importance of the Listerine habit to her family: “ Since Vince and I already have a kid, we are very conscious of our hygiene. We want our kid to take after us in terms of proper hygiene.”

Patricia’s comments were validated by Dr. Jesus Randy Canal, Southeast Asia-Medical/research and development area manager of Pfizer’s consumer healthcare department, who said: “We want to inculcate in consumers the habit of using a mouthwash and make it a part of their daily oral care regimen.”

Paolo stresses: “Changing clothes, taking a bath and brushing one’s teeth are basics of good hygiene. But when it comes to the mouth, basic is not enough because germs can be resilient. I used to think that brushing was enough to maintain good oral hygiene. I know now that brushing alone is not enough to eliminate mouth germs. I joined this mission to educate others who might still be in my previous mindset that brushing alone is enough. It is not.”

Together with Capt Listerine and Lt. Lisa, the four celebrities have embarked on Listerine’s Mission to Mouth campaign. These proactive individuals have joined forces to tell consumers to go where no toothbrush has gone before! Brushing alone is not enough. Use Listerine to guarantee the best in oral health care as Listerine alone can penetrate the hard-to-reach areas of the mouth that brushing and flossing alone cannot reach. Celebrate good oral hygiene. Make Listerine a daily habit.

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